The idea is to integrate your business on many different social media platforms. Using You Tube is great because people love watching videos. Each business is different of course but here are some tips for making your own viral videos.
1. Use your video to teach customers something they may not know about your business. Take this time to educate your consumer.
2. Don't be boring. Try to make it fun and interesting. The more entertaining the video the more views it will have.
3. Integrate your marketing efforts. For example if you are trying to get more fans to "like" your fan page on Facebook, make sure you are posting your videos on there. There are a million ways to do this.
4. Finally DON'T FORGET to write the description and give the viewer a chance to see your website for business name.
Follow Me on You Tube: http://www.youtube.com/user/BuffaloOnABudget