These 3 Sites are Great for Social Media Tracking
1. Monitter - Use to search real time tweets. Example if you are a bakery in Buffalo I would add the keywords: Buffalo, Cupcake, Cookie, and Sweets to see if I can use this to my company's advantage.
2. Twitter Counter - Check stats & Predictions based on your Twitter Account.
3. Klout - Use this to track all of your social media networks.
Check out my Klout Score - http://klout.com/#/Buffalo_Tees