Friday, August 3, 2012

5 Tips for Your Linked In Profile

Things You Need to Include in 
Your Linked In Profile:

1.  Education - Make sure you put the highest amount of education you have completed.  Don't exclude it at all because then it seems like you never went to a school.

2.  Experience - Put in the most important stuff first.  The stuff that gives you the skills you need today to succeed at your goals, or the experience you are most proud of.  Don't put down your high school part time job if you have been in the workforce for 10 years.

3.  Connections - Make sure you start connecting with people.  If you aren't doing this then you are using Linked In wrong.  Start finding people through your email or Facebook page and then expand from there.

4.  Resume - You should import your resume.  It can't hurt you, only help you.

5.  Summary - This is the most important element in my opinion.  This is the first thing that anyone will see when they view your profile.  Keep it fun and short while including your skills. 

Whenever working with Linked In it is very important to
Keep it Professional!!!

Thursday, August 2, 2012

4 Ways to Decrease Advertising Costs

How to Decrease Your Advertising Costs in 
4 Easy Steps:

1.  Local Businesses - Team with a local business to share advertising costs with your business.  You will be able to keep your advertising budget the same while getting an ad with more exposure.

2.  Local Sources - There are a lot of local websites and directories that cater specifically to free advertising.  Most of the time you just have to shoot them an email saying what you provide, your address and contact information.

3.  Social Media - Utilize all your free online resources!  It is so easy to use and can have some great results as long as you use it in the right ways.  Make sure to check my other posts that specify certain social media outlets.

4.  Cross Promotion - You must be able to tie all of these outlets together.  You need to check the settings area of most social media sites to see how to link your accounts together.  This way when you post something it will post to all your other media outlets cutting so much time out of your promotion time.

These are the best ways to save some money on advertising.  There are so many free resources out there.  Just do some research on the best ways to utilize these resources that will help your business!


Wednesday, August 1, 2012

Ask Me!

Want me to write about something in particular?
Have a question for me?
Email Me

Tweet Me @BuffaloAdore

5 Tips to Find a Great Retail Storefront

How to Find a Great Retail Storefront:

1.  Target Market - Who is your Target Market?  Make sure your location is convenient for your target customers.  If your target is teenagers under 16 then it might not be a good idea to get a place that is far away or where a car is necessary to get to the location.

2.  Neighborhood - Is the neighborhood safe?  Will people want to go there?  What else is around the location?  These are all great questions to ask when browsing possible areas, make sure the neighborhood fits into your vision.

3.  Parking - Is there sufficient room to park?  Will it be convenient and easy for your target customers to find your space?  Will they have to walk far?  A good guideline is to have anywhere between 5 to 8 parking spaces per 1000 square feet depending on what your business is.

4. Size - Your retail store must encompass your whole mission and vision so it's necessary to find the perfect size to properly display your inventory.  You don't want it to look too cramped or too empty.

5. Visibility - How visible is the store from the road?  Can customers view your sign while walking and driving?  Do the colors catch your eye?

When considering a new location there are many different variables involved that will help you succeed.  Planning is essential in the beginning stages to set the base of your business so you can grow from there.

Friday, February 17, 2012

TV Shows & Social Media

Here are the Top 3 TV shows that have taught me so much about Social Media.  I actually never believed I would learn anything about marketing from these shows, but I was wrong.

1.  Gossip Girl - Well first off this is a show pretty much about a rumor website that follows the elite of NYC.  Through this show you can learn how important social media is to teenagers today.  It has taught me how teens can't live without these gossip websites, even if the gossip isn't true.  It is also a great way to learn about trends for teens.

2.  Pretty Little Liars - Another teen show about a crazy murder mystery, but it is all centered around technology.  These girls are getting set up or blackmailed by an unknown character through emails and texts.  It has taught me that teens cannot live without their cell phones.  It is something that will not change for years to come.

3.  The Walking Dead - This show is about pretty much the end of the world.  People are getting a virus that turns them into zombies and it's survival of the fittest.  Of course they can't really use technology during the show, but they have some of the best marketing integration.  They have all sorts of fun apps and games to play like killing zombies.  They run contests to find fans to play zombies in the show.  They have really mastered the art of marketing integration between TV, internet and cell phones.

In conclusion you must keep these things in mind when creating marketing:  try to be trendy, cell phones are still the future and integrate everything!

Thursday, February 16, 2012

Why You Should Retweet

Here's Why You Should Retweet:

1.  Gain More Fans - If you are interested in some of the same things then people will start to follow you.  Maybe you liked a joke from a comedian or a quote from an actor if you retweet it will only broaden your fan base.

2.  Different Insight - Maybe your fans don't pay attention to the crazy stuff Chris Brown is saying or following the live WW2 tweets as they happened so why not retweet the entertaining stuff, bringing a different insight to your twitter handle.

3.  Important Stuff - You should always retweet the important stuff like news stories or sports scores.  Your fans will like that they can rely on you for the important stuff.

In conclusion retweet anything relevant that is entertaining and will 
not hurt your brand.  You do not want to offend anyone by doing this.

Wednesday, February 15, 2012

I Heart Etsy

I love Etsy and I think you will too!  Here's why:

1.  Handmade & Vintage - Do I have to say more?  Who doesn't love something that has a little extra love from being homemade or having a vintage classic?

2.  Easy Communication - You can send messages to personal sellers if you have any questions or maybe you want them to make you something custom.  It's really great for personal gifts - I was able to find a girl who make these great clutches for my bridesmaids.  Everything about using Etsy was fantastic.

3.  Circles - It is really easy to find your friends through your address book to add them to your circle.  Then you can view what your friends have for sale or what they're favorite things are!

I would always recommend this to friends & family.  
See what I love on Etsy & join my circle!

Tuesday, February 14, 2012

Love Your Business!

We've all heard the saying that you can't love someone until you love yourself.  This is very true in real life as it is in business.  
Here is how to properly LOVE your business!

1.  Love Your Co - Have some pride in your company.  If you don't love it then change it until you do love it!  When you express pride in your business your loyal customers will too.

2.  Express Your Love - Tell other people that you love your business.  Of course you don't want to brag, but when you are talking to your friends or out networking talk about your company.  Who knows it may open the door to some new opportunities that you didn't know existed.

3.  Marketing Love - Incorporate your love into your marketing!  Express your love for the company by integrating it into your marketing.  Try to show why you love your company through advertising.

Ahh Love is in the air.  Happy Valentine's Day!

Monday, February 13, 2012

3 Fav Ads this Week

My Favorite 3 Ads Today

In today's world you need to be thinking outside of the box in order to make any sales.  These 3 ads capture three main ideas that puts your advertising above your competitors.

1.  Realistic - What an easy cheap idea for this coffee company.  I say it's cheap for them since they proably already vinyl wrap their machines so why not make it catch some attention by making it look like someone is brewing the coffee for you.  This is extremely clever because it makes a non-customer service oriented business interactive and personal.
2. Eyecatching - Anyone whose walking these streets are sure to notice the bright white of the Mr Clean advertising.  It is so white it gives you the impression it cleans everything.  This just goes to show how colors in your advertising can sway your customer's mind into positive thinking about your brand.
3. Funny - A small idea that a t-shirt company has added extra love to their tees by making them enjoyable.  Of course they are poking fun at animal cruelty, but that's comedy.  If you can't laugh in life then you're doing something wrong.

Friday, February 3, 2012

Green Marketing

Green marketing saves money while protecting the environment.  It's also trendy right now so why not?  Here are some easy ways to switch to green marketing for your business:

1.  Go Paperless - It's easier that you think plus you won't have to file.  Always make some backups in case.  Use PDF documents for your official paperwork so changes can't be made, send receipts via email and send emails internally.  Tons of companies offer paperless billing so it's much more accepted in the internet age.  If you do have to use paper then use both sides of the paper.  This is a great way to save money and time.
2.  Green Coupons - Use apps and social media to send coupons electronically to your customers.  They can then use their smart phones to save some money.  If you aren't doing this it is great to start, you can open up the doors to a whole new market.
3.  Recycled / Upcycled Materials - If you can switch to different materials to make your marketing greener.  If you can incorporate something easy that saves money customers will love it.  For example I love making my own tags for gifts so when I sell something I handwrite a thank you note with each product I sell.  I use materials I have around the house and try to add a whimsical touch.  It's very personable and saves money because I am using available resources.

How do you Green Your Marketing?  Send me your ideas - I'd love to hear them!

Thursday, February 2, 2012

Best Twitter Resources

Here are some of the best Twitter resources:

1.  Twitter Resources - If you don't have a follow me button on your website, newsletter, etc... What are you waiting for?  It's super simple make sure you use a button too because Twitter users recognize the logo.  You should put a widget on your site too it's easy and will help to tie your social media accounts and website together.
2.  TweepsMap - Analyzing tool that shows you on a map where your twitter followers are located.  It's real fun to see whose out there.  You can break it down by: Country, State and City.  Make sure you click list to see a breakdown of all your followers. 88% of my followers are from #USA, 70% from #NewYork, 48% from #Buffalo. 
3.  Twitter Counter - Tracks your tweets and followers by day, week, month...  To get anything else out of this you need to pay for it.  But it's nice to have an easy to read tracking of your overall stats.  

Do you have a favorite?  
Please let me know I'd love to check it out!

Follow Me On Twitter

Wednesday, February 1, 2012

February Hot Topics

Make sure you incorporate some of February's Hot Topics into your marketing.  Here's what people will be talking about this month so prep ahead of time.

1. Ground Hog Day - What will Punxsutawney Phil predict this year?? Hopefully Spring will come soon!
2.  Super Bowl - Get ready to be chatting about the game all day on social media sites.  Make sure to brush up on the Giants, Patriots (booo!) and Indianpolis.  You want to be on the ball when your tweeting.  I mean it's already promoted on Twitter
3.  Commercials - Everyone talks about the commercials during the game, usually they are the funniest and set the tone for the rest of the year.  This of course is my favorite part of the game.  It just goes to show if you don't use humor then no one will remember it.
4.  Valentine's Day - Everyone will be all sweet and cute on social media for V-Day.  Make sure to get in on the action.  Send valentines to your fans and spread the love!
5.  Presidents Day - Everyone loves a sale on Holidays.  Presidents Day is always a great day to offer a promotion to your customers!

Tuesday, January 31, 2012

Twitter's New Look

I always get nervous when I log onto a social media site and the layout has changed. Facebook has defiantly scared me for life with their fantastic updates, I never know what to expect.  Here are the great things about Twitter's new look:

1.  Simple - It still stuck to the same layout just flipped sides.  It's still very easy to find what you are looking for.
2.  Borders - What an easy thing to change but it makes such a difference.  It is a great idea to keep that in mind when designing marketing.  See if something simple will change the project.
3.  Pictures - They seem a little bigger which is nice, sometimes you strain your eyes trying to see what the picture is.  This is why it is very important for your brand to be noticed by your picture on Twitter.  Don't do something complex - it's hard to recognize.  Do something simple that pops.


Friday, January 20, 2012

Integrating Your Social Media Accounts

Facebook - Put links to your other social media accounts in your description.  This will help your fans to find out more information about you.  Always have a link to your webpage and your Twitter handle.  Post different pictures or comments promoting people to link to your other accounts.

Twitter - Use short inspiring tweets to promote your followers to go to your website or other account.  Use a sales promotion through twitter like the first 10 customers to make a purchase mentioning the tweet gets 10% off.

Tumblr - The best way to promote other sites through Tumblr is by using eye catching or interesting pictures.  Make sure you label it with the appropriate tags by checking to see what's actually trending.

Google + - So I'm not exactly a professional when it comes to Google Plus.  Honestly, I don't really like it - but I really want to like it.  It seems easy enough to post videos, status updates or pretty much everything that Facebook allows you to do.  I like how it automatically connects your You Tube account so people in your circles can see what great videos you've been watching.

Posterous - Not too many people use this site just yet but it's great for auto posting to your other social media accounts.  You can link this up to your Twitter, Facebook, Fan Pages and a whole bunch more.  It makes it easier to organize your posts and saves you time in the long run.

Have any other Tips for Integrating your Social Media Accounts?  Tweet Me @Buffalo_Tees

Wednesday, January 18, 2012

Newsletters You Can't Live Without

Where do you get your marketing information?  Try out these 4 Sites for some of the best marketing information!  They are very entertaining.

Do you know other great ones?  Please let me know I'd love to read them!

Tuesday, January 17, 2012

Be Funny or Loose Sales

If your marketing isn't fun then it probably won't work.  What defines fun?  Anything comical, cute, entertaining or engaging.  In any marketing you do there is a short amount of time to grab the customer's interest.  When the content is fun your customers will enjoy it and remember it.  Here are some examples of each:

1. Comical - Check out these commercials from Old Spice.  Honestly I have never seen them on actual TV, but I always see them on You Tube because they're hilarious and memorable.

2. Cute - Check out the website Stuff on my Cat.  People submit pictures of literally stuff on their cat.  It can be super cute and great for kids.

3. Entertaining - Overall I think the company 80s Tees brings a lot of entertainment to their shopping experience.  Not only is shopping on their website fun but it's entertaining to kind of reminisce and remember the things you loved from the 80s.  So fun to check out their items for sale.

4. Engaging - Use the TV show The Walking Dead for the best example.  Look at their website how they use games, quizzes and all sorts of engaging content for their zombie loving fans!

The point of all of this is to be memorable to your target customers.  When they remember your marketing they increase brand loyalty and in return increase sales.

Sunday, January 1, 2012

3 Great New Years Resolutions for Your Business

1. Green Your Biz.  Going green is something that is really popular and important in today's world.  People are learning the importance of the environment and the impact we have on it.  Going green will save your business money, make you feel good and increase customer respect.

2. Go Local.  This is harder financially, but see where it can work and benefit your business.  Start by looking at local suppliers, you will be surprised what you will find.  When you support the community the community supports you.

3. Be Open to change.  2012 is going to be bringing so much change in marketing and even more in social media.  Position your business to be able to adapt and accept these changes.  It will only help you in the long run.

These three tips are the best way to gain fans in your community.  People are more focused on their local community and it is important that as a business you are too.  It is becoming more important to customers that the businesses they support are socially responsible, remember these are the people who keep you in business.