Tuesday, January 17, 2012

Be Funny or Loose Sales

If your marketing isn't fun then it probably won't work.  What defines fun?  Anything comical, cute, entertaining or engaging.  In any marketing you do there is a short amount of time to grab the customer's interest.  When the content is fun your customers will enjoy it and remember it.  Here are some examples of each:

1. Comical - Check out these commercials from Old Spice.  Honestly I have never seen them on actual TV, but I always see them on You Tube because they're hilarious and memorable.  http://www.youtube.com/watch?v=BNbMvlPc_7U

2. Cute - Check out the website Stuff on my Cat.  People submit pictures of literally stuff on their cat.  It can be super cute and great for kids.  http://stuffonmycat.com/

3. Entertaining - Overall I think the company 80s Tees brings a lot of entertainment to their shopping experience.  Not only is shopping on their website fun but it's entertaining to kind of reminisce and remember the things you loved from the 80s.  So fun to check out their items for sale.  http://www.80stees.com/

4. Engaging - Use the TV show The Walking Dead for the best example.  Look at their website how they use games, quizzes and all sorts of engaging content for their zombie loving fans!  http://www.amctv.com/shows/the-walking-dead/which-character-are-you

The point of all of this is to be memorable to your target customers.  When they remember your marketing they increase brand loyalty and in return increase sales.

1 comment:

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