Wednesday, August 1, 2012

5 Tips to Find a Great Retail Storefront

How to Find a Great Retail Storefront:

1.  Target Market - Who is your Target Market?  Make sure your location is convenient for your target customers.  If your target is teenagers under 16 then it might not be a good idea to get a place that is far away or where a car is necessary to get to the location.

2.  Neighborhood - Is the neighborhood safe?  Will people want to go there?  What else is around the location?  These are all great questions to ask when browsing possible areas, make sure the neighborhood fits into your vision.

3.  Parking - Is there sufficient room to park?  Will it be convenient and easy for your target customers to find your space?  Will they have to walk far?  A good guideline is to have anywhere between 5 to 8 parking spaces per 1000 square feet depending on what your business is.

4. Size - Your retail store must encompass your whole mission and vision so it's necessary to find the perfect size to properly display your inventory.  You don't want it to look too cramped or too empty.

5. Visibility - How visible is the store from the road?  Can customers view your sign while walking and driving?  Do the colors catch your eye?

When considering a new location there are many different variables involved that will help you succeed.  Planning is essential in the beginning stages to set the base of your business so you can grow from there.

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