Monday, July 7, 2014

Tips on Selling Your Work

A great way to sell your products is to start with small businesses in your area. Customers & businesses love to support local artwork. It's a win-win for everyone. Here are some good guidelines to follow:

  1. Don't be annoying – Contact the store and tell them about your product. Follow through with them a few days later. Do not instantly contact them. It looks bad for you and they get annoyed.
  2. Contacting them – Call and email them is perfect. Once again be proactive by following through a few days after you send an email. Your products will be fresh in their minds.
  3. Pictures – Send lots of pictures, get the business excited about selling your work. Don't just tell them that you make hats for example. Hats are different to everyone. Send them what you do so they have visuals.
  4. Do not Stop In – Small business owners have a lot going on. Stopping in with a box of your products might not be a great idea. They have other things going on. If you want to stop in do not put the business owner on the spot, stop in to talk and mention it.
  5. Do not contact them at busy times - I always get artists contacting me at the most inconvenient times, like during a Farmer's Market with a line of customers.  Please use your judgement.  The businesses want to work with you, but if you don't make it easy for them they're less inclined to help.
  6. Be personable – Business owners are people too and love someone to talk to first. If they like you then they are more likely to purchase your product.
  7. Quality – Make sure your products are sellable. Would you purchase the item yourself? Is the quality up to par with other online and local stores?
Marketing your products are easy when it comes to Small Businesses, they want to work with you and support local.

Remember Small Businesses talk. If you get a bad name it will only hurt you.

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