Sunday, April 19, 2015

Instagram for Small Businesses

Instagram has been gaining popularity each year with businesses, artists, photographers and pretty much anyone who loves taking photos. It is perfect for small businesses for so many reasons:
  1. Ease of Use – It's so easy to use and takes minimal time to post pictures.
  2. A Picture is Worth a Thousand Words – Pictures are always the bests way to sell product. They make the customer fall in love with a product before even seeing it in person.
  3. Simple – The format is super simple and pleasing to the eye. Pictures are organized and make your business look great.
  4. No Bullshit – You don't have to deal with the craziness of other social media sites like complaining, reading essays about someone's day or reading your friend's daily play by play. I went to the store, I bought grapes, I like bagels...etc. No one cares, sorry.

Instagram has now turned into the best tool I have been using for my business. It is the only social media I actually enjoy using. I highly recommend it.

Sunday, April 12, 2015

Don't Write Essays

Here's the deal, we only have a few seconds to catch a customer's attention so make it quick. If you're reading a story you want to read the fluff, not when you're finding out information.

  1. Use Bullet Points – Visually pleasing
  2. Get to the Point – Who, What, Where, Why, When, How
  3. I am Bored – If you don't get to the point right away, no one is reading it.
  4. Busy – I'm too busy to care about reading anything
  5. Attention Span – Thanks to the ever changing marketing and media around us, I now have the attention span of a fly.

Don't bore me with your bullshit. Get to the point and answer my question. If I'm reading a story online about a robbery that took place don't tell me the color of the guy's underwear. Tell me who did it, where they live, where the crime was, what the crime was, if they were caught and if everyone is okay. Just the necessary things.